Case Study: Trusted packaging supply partner for Red Rose Bakery
Posted:
In: Bakeries
By:
Joe Sizeland
Case Study: Trusted packaging supply partner for Red Rose Bakery
Posted:
Red Rose Bakery has been crafting handmade cakes, desserts and baked treats using traditional methods and the finest ingredients since 1958. Under the leadership of Sam Vali, a seasoned entrepreneur with over 20 years of experience, the business has grown significantly - moving from a single location to a thriving chain of more than 20 outlets nationwide, with international expansion on the horizon.
Sam’s vision is simple: to delight wholesale customers like cafés, restaurants, hotels and corporate clients with premium artisan-quality products. To deliver those delicate items nationwide, day after day, Red Rose Bakery requires high volumes of packaging that can safeguard every product in transit, meet stringent food-safety requirements and scale in line with their growth targets. iKrafts has been the partner supporting that journey for many years.
Like many industrial catering firms, Red Rose found that expanding their wholesale/corporate service brought several packaging and supply challenges:
The team at iKrafts, led by Joe Sizeland, partnered closely with Sam and his team to build a packaging supply chain capable of supporting both the heritage of the Red Rose brand and the scale of its modern wholesale operation.
To maintain pristine presentation across a growing logistics network, iKrafts provided packaging formats engineered for structural strength and reliable stacking - protecting each and every cake and dessert as they travel the UK, from bakery to business customer.
To help safeguard margins during a period of rising cardboard and paper costs, the team at iKrafts used their long-established manufacturing relationships to secure stable pricing and efficient production schedules. This allowed Red Rose Bakery to maintain predictable costs even when the wider market was volatile.
Naturally, iKrafts sources all materials from accredited suppliers. This means that food safety certification is always at hand for businesses like Red Rose Bakery that need to demonstrate compliance to their high-volume clients.
With growing demand across Red Rose Barkery’s “cake-away” delivery service and their corporate catering contracts, iKrafts used their large UK warehousing space to build a reliable supply buffer. Key lines were held in high volumes so the bakery could meet sudden spikes in demand and continue to expand without disruption.
Sam ValiCEO Red Rose Bakery“I’ve been dealing with iKrafts for years and have always had a great experience. Their service is excellent, prices are very reasonable, and the staff are friendly, professional, and always willing to help. A reliable company that truly values its customers - highly recommended!”
We fit around your needs and timeframe. Producing and delivering food to an agreed industrial contract limits flexibility. So our team does everything we can to fit around your needs and make sure we are helping you meet your demands.
Bespoke doesn’t have to be about printed packaging: Industrial clients like restaurants, hotels and cafes don’t need branded produce, but they do need products that arrive at the kitchen door in pristine condition. We can create bespoke packaging sizes that fit your exact specifications.
Resilient, reliable and flexible supplies are a contract-saver. A great product range means client contracts can grow fast. So we hold extra stock levels above and beyond regular requirements so our trade clients rest assured their success isn’t going to be hamstrung by supply bottlenecks. We will make sure you can get what you need, and fast.
Payment flexibility on trade accounts. We offer 30-day payment terms to trade customers on all our products. This allows our packaging partners to keep their businesses moving, even as cashflow might go up and down.
iKrafts supplies industrial bakeries, patisseries and other food businesses that need secure packaging that gets their produce safely from the production area to clients’ kitchens. If you need a reliable, reachable and responsive packaging supplier that can fit around the demands of your business, visit our trade hub for exclusive pricing and 30-day payment options, or get in touch with iKrafts directly on 0161 341 0737 , or via the form below.
Fill out some initial details below and our team will be in touch to guide you through the rest.
We are looking forward to working with you!
